There is a famous marketing saying, the gist of which is that it can be difficult to see  beyond the end of your nose – particularly if your head is stuffed up your …….. Oh, you’ve never heard of it?  Well, repeat it to enough people and you’ll hear of it.  That’s called viral marketing.

I Love to Garden.  Always have.  I planted my first vegetables when I was about 8.  They all died, but that’s hardly the point.

I’ve tried to do lots of different businesses on my own but in spite of wanting to be objective about what business I’ll go into and evaluating the opportunities based on research, somehow I keep ending up growing something.  But looking at my ideas for outdoor-hydroponic- container-vegetable gardens, that truly are effortless and idiot proof, I’m wondering if there will be any appeal beyond pure gardeners.

And if so, who are my buyers?  Are they organic and natural health types?  I can certainly understand why this group would want to grow their own vegetables, but do they live in high rises? and if so will they pay about $80.00 for a planter that will grow a few tomatoes a herb and some peppers?

This is not about the price of the food or even the quality.  It’s about choice.  Its about going out to a balcony in the middle of Manhattan and being able to pick organic produce for your dinner.  Its about a feeling and bragging rights.

But I just don’t know if anyone will care.